Analysis of the university and industry relationship from the perspective of trademarks as intellectual property asset protection in the world

The fastest growing Intellectual Property (IP) protection instrument in the world is trademark. In a pioneering way, this article sought, through exploratory descriptive research, to trace trademark landscape of universities world, with objective tracing size universe IP assets by addition identifying relationship these protected trademarks industry sectors which have approached intellectual property. As result prospection, it was possible identify that more than 300,000 applications, distributed among products and services 45 Nice classes, 10 sectors. This study resulted map providing opportunities for further analysis development work area.